Every shopkeeper would like to highlight their products among search results in order to get more organic traffic. Google Rich Snippets Magento Extension is the easiest and most efficient way to do that.
Snippets is few lines of text that appear under every search result that are designed to give users a sense for what’s on the page and why it’s relevant to their query. They give users quicker access to information. And by the way it’s presented in the search results it draws a user’s attention to relevant results.
Finally it will increase the click-through rates (CTR) and lessen the bounce-rate. According to SEOMOZ you can get up to 30% click through rate increase with Google Rich Snippets installed.